Primark is a high street store where shoppers can go for clothing, home items and gifts. Although many retailers also sell online, fans of the high street chain have had to go in to the store to get the products. However, the chain has recently made a huge change which will mean shoppers can now browse the store online. Britons will also be treated to next day delivery when ordering their essential items.
Although Primark has long had a website, fans of the store have not been able make purchases online.
The company has now partnered with online retailer, Amazon, to allow shoppers to browse the stores offerings on their website.
What’s more, some of the fashion essentials and novelty items will qualify for next day deliver through Amazon’s Prime service.
So, how does it work?
In order to view Primark products online, people need to head to the Amazon website.
Shoppers can search ‘Primark’ and they will be presented with a range of products which are sold in the store.
Many of the pieces are also eligible of free delivery.
Among the items going online are homeware products and some items by in-store brand, Atmosphere.
Collections including the Harry Potter and Disney ranges are also available to buy on the site.
Essentials including pyjamas and socks can also be bought on the website.
Shoppers can even get their hands on Primark Christmas pieces, including baubles, on Amazon.
However, the page appears to mostly included pieces from the home section and novelty gifts.
In order to get the items delivered the next day, customers must have an Amazon Prime account.
At the moment, shoppers need to pick up their Primark products on Amazon’s website.
Items cannot be bought on the Primark website although shoppers are still able to view collections there.